Web Event Based on Survey Research
Presidio Pay Advisors, headquartered in San Francisco, worked with companies approaching an initial public offering (IPO) and conducted research around their compensation practices. Presidio Pay wished to conduct a national web event to release their findings.
Palmer-Farrington managed the event process from start-to-finish. Creating an event timeline, Palmer-Farrington handled the invitations, registration, conducted a dry-run with the speaker and recorded the live event for their archives. Attendees were sent follow-up emails containing the presentation PDF and a link to the archive, while the speaker followed up personally with new prospects.
The result? Presidio Pay reached a national audience had a number of new opportunities resulting from the webcast.
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