Marketing Campaigns for Compensation Firm’s Studies
James F. Reda & Associates, headquartered in New York City, required a way to generate interest in their compensation studies, and streamline the distribution and follow-up process.
Working with the new brand identity, Palmer-Farrington created a marketing campaign structure that included a flyer for the study, press release and an e-newsletter. We researched their target market, designed the flyer, wrote and distributed press releases to targeted reporters, and creating and distributing the study’s information in an e-newsletter format.
The result? Their studies reached over 7000 executives, reporters and board members electronically. The press releases were downloaded over 500 times each and had over 100,000 headline impressions across the internet. Each study brought the firm new prospects, media interviews and client project work.
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