Buck’s Educational Webcast Series

Buck’s point of difference in the marketplace is its thought leadership. Among the various ways they demonstrate this is through their educational webcasts. Buck thought leaders and industry practitioners confront hot issues facing executives and human resource professionals. Webcasts present quality, tactical information and offer a variety of educational tools to help improve performance and develop new skills. With the average attendance at 300 participants, Buck Webcasts prove to be a strong resource for HR professionals.

• Led the HR industry by bringing webcasts to our clients and prospects in 2003 before any of their competitors
• Timely topics on HR issues open to the public and free of charge
• Average of 300 participants per webcast – topping off at 950

While on the backend, we linked the webcast technology with Buck’s in-house contact database and mailing list, kept in Salesforce.com. Through this process, Buck could track their attendees and resulting sales opportunities.

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