It's tough selling a product or service without supporting materials
The printed word can carry a lot of credibility, so your materials are important tools in your arsenal. They reinforce your brand and can
create a lasting impression on your prospects if done well. Plus a single printed piece can reach multiple decision makers when
your primary contact passes it along.
Sales literature and tools help you communicate and
strengthen your messages. They’re also known as “marketing
communications” or “collateral.” Download a PDF flyer on Sales Materials |
Where do I start?
Good literature and tools are tightly integrated with your sales
process. Rather than inundating a prospect with all of your information
at once, break that information into distinct pieces that answer
a prospect’s key questions at a specific stage in the process.
As a
result, your prospects can quickly absorb what’s most relevant,
make decisions more quickly and move to the next stage. |
Materials include:
- Company brochures
- Product/ service data sheets
- Case studies
- White papers
- PowerPoint presentations
- Websites
- Newsletters
- Reference lists
- Proposal templates
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