How do you sell to your clients?

Distribution channels are the pathways that companies use to sell their products to their clients. You can evaluate a new distribution channel or improve your channel marketing/management at any time. It's especially important to think about distribution when you're going after a new customer segment, releasing a new product, or looking for ways to aggressively grow your business.

Learn more - Download a PDF flyer on Distribution Channels

Are you delivering the way they prefer?

Distribution is a key element in your entire marketing strategy, it helps you expand your reach and grow revenue. To create a good distribution program, focus on the needs of the end users.

If your end users need a great deal of information and service, your company can deliver it directly through a sales force. You can also build a channel of qualified resellers or consultants. You may also use an inbound telemarketing group or a field sales team. The size of the market and your price will dictate which scenario is best.

If your users prefer to buy online, you can create an ecommerce website and fulfillment system and sell direct; you can also sell to another online retailer or a distributor to offer your product on their own sites.

Distribution channels:

• Direct/sales team
• Direct/internet
• Direct/catalog
• Wholesaler/distributor
• Value added reseller
• Consultant
• Dealer
• Retail
• Sales agent/manufacturer's rep

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