Competitive positioning is the foundation of all sales strategies

Competitive positioning is about defining how you'll "differentiate" your offering and create value for your market. It's about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy.

Your competitive positioning strategy is the foundation of your entire business -- it's the first thing you do if you're launching a new product, if you're expanding your business, or looking for a new edge. Want more information? Download a PDF flyer on Competitive Positioning

Uncover your market's wants and needs

Companies that are focused on delivering their value proposition, they don't just say it - they do it, and that makes it easier to win in their respective markets.

Rather than leaving your positioning and value proposition to chance, establish a strategy. Think impartially about the wants and needs of your customers and what your competition offers. You may find an unmet need in the market, or you may realize that you need to find a way to differentiate from your competitors.

As a result, you may decide to promote a different attribute of your product or service, or you may find entirely new opportunities to create new products and services. Either way, you'll strengthen your business in both the short and long term.

Good strategies include:

• Market profile: size, competitors, stage of growth
• Customer segments: groups of prospects with similar wants & needs
• Competitive analysis: strengths, weaknesses, opportunities and threats in the landscape
• Positioning strategy: how you'll position your offering to focus on opportunities in the market
• Value proposition: the type of value you'll deliver to the market

Check out our website to view past projects and give us a call at (203) 254-8556 or email us to set up a time to talk about how we can help.